Dying Matters Awareness Week 14th – 20th May

As part of the annual Dying Matters awareness week, the NHS in Swale and Medway are encouraging local community organisations to talk about their end of life wishes – from where how they would choose to live their last days, to how they want friends and family to remember them. The campaign aims to break down the fear and taboo associated with death, dying and bereavement and get people talking more openly.


2018 campaign

In line with this year’s national theme “What can you do? Community” – Swale and Medway CCGs are highlighting their work with other local partners. In collaboration with other NHS organisations, councils and voluntary sector groups, the CCGs have created and rolled out a new standardised advanced care plan with the aim of improving the experience of people coming to the end of their lives, and recording their individual wishes. This plan, along with additional campaign materials have been incorporated into a digital campaign toolkit which can be found on the Swale CCG website and contains links to downloadable leaflets, posters and social media graphics.

View the Campaign Toolkit

End of life care

Dedicated health and social care staff don’t just work to help local people live as health and happy lives as possible – together with partners in health, they also care and support people to be in the place of their choice when they die, supported by end of life nurses, doctors and therapists in hospices, hospitals and in their own homes in as peaceful a way as possible. We each have our own wishes for the future, and things we’d like to try before we die. So let’s start talking about them, share our end of life wishes – and start the important conversations with our loved ones about how we want to say goodbye and what we want to leave behind. 

What can you do?

Please do support this important campaign by attending a local information event, uploading information to your practice website, printing and displaying posters. We also encourage you to look out for and share our social media posts via Twitter or Facebook and to create your own posts to help raise awareness in our communities. 

Events in Swale and Medway

Wednesday 16 May 2018 at 9.30am to 12.30pm

Dying Matters coffee morning

Havill Funeral Directors

19 Queenborough Road

Isle of Sheppey

Kent, ME12 3BY

Wednesday 16 May – all day

Dying Matters stall

Hempstead Valley shopping centre

Gillingham, ME7 3PD

Friends of the Wisdom Hospice, Specialist Palliative Care clinicians and Clinical Commissioning Group representatives will be there to encourage locals to talk and plan for end of life and share the local advance care planning tool.

Thursday 17 May 2018 from 12.30pm to 2.30pm

Wisdom Hospice Information Day

Wisdom Hospice

High Bank, St Williams Way

Rochester, ME1 2NU

Dying Matters week runs from Monday 14 May until Sunday 20 May.

For more information see http://www.dyingmatters.org.